Digital Marketing Strategist | SEO Specialist | Agency Founder
Awais Yaseen is a seasoned SEO Specialist, Digital Marketing Expert, and Team Lead with over 5 years of professional experience in driving growth for businesses, particularly in the healthcare sector and US-based markets. He is the Founder of Marketing Octagon, a comprehensive digital marketing agency providing services including SEO, content marketing, social media marketing, branding, Google Ads, Meta Ads, local SEO, and online reputation management.
Awais is recognized for his data-driven strategies, technical expertise, and ability to translate marketing insights into measurable business results. His work spans agency leadership, freelance consulting, and corporate SEO team management, making him a versatile expert in both client-facing and operational roles.
Professional Experience & Expertise
Founder & SEO Specialist — Marketing Octagon
- Founded and manage a full-service digital marketing agency.
- Provide end-to-end solutions including SEO strategy, local SEO, content marketing, paid campaigns, social media, and branding.
- Help clients increase organic traffic, improve online visibility, and generate qualified leads.
- Special focus on US-based and healthcare businesses.
SEO Team Lead — Physicians Digital Services
- Led SEO strategy for healthcare clients including physicians, hospitals, and medical centers.
- Conducted technical audits, keyword research, on-page and off-page optimization.
- Managed cross-functional teams of content creators, designers, and developers.
- Implemented SEO strategies resulting in measurable increases in organic traffic and lead generation.
SEO Team Lead — Physicians Revenue Group (PRG), INC.
- Oversaw in-house SEO team and client projects for US healthcare businesses.
- Developed and executed SEO strategies to improve website rankings, visibility, and ROI.
- Collaborated with stakeholders to ensure alignment between marketing and business objectives.
SEO Specialist & Team Lead — InvoZone and Qbatch
- Designed and executed SEO strategies for multiple client projects.
- Conducted website audits, keyword research, backlink strategies, and content optimization.
- Mentored junior SEO specialists and improved team performance and project delivery.
Skills
- Technical SEO: Website audits, Core Web Vitals optimization, site structure, crawl and index optimization.
- On-Page SEO: Keyword optimization, meta tags, internal linking, content structuring.
- Off-Page SEO: Backlink acquisition, outreach strategies, domain authority growth.
- Local SEO: Google Business Profile optimization, local citations, review management, multi-location SEO.
- Content Strategy: Blog writing, landing pages, content planning, and topic clusters for lead generation.
- Analytics & Reporting: Google Analytics, Google Search Console, Ahrefs, SEMrush, and data-driven decision-making.
Digital Marketing Services
- Paid Advertising: Google Ads campaigns, performance optimization, ROI tracking.
- Social Media Marketing: Strategy, branding, engagement, content calendars, and paid social campaigns.
- Online Reputation Management: Review monitoring, client feedback strategies, brand trust improvement.
- Website Development & Optimization: SEO-friendly, high-performance websites, CMS integration, and conversion-focused landing pages.
Leadership & Management
- Team leadership, mentoring, and process optimization.
- Cross-functional collaboration with developers, designers, content writers, and stakeholders.
- Strategic planning and execution of multi-client campaigns.
Education & Learning Philosophy
- Continuous self-learning in SEO, digital marketing, AI tools, and web technologies.
- Advocates a data-driven and results-oriented approach to digital marketing.
- Regularly explores cutting-edge tools and techniques to optimize website performance, traffic, and conversions.
Achievements & Recognition
- Successfully led multiple US healthcare clients to top search rankings and measurable lead growth.
- Founder of a digital marketing agency serving businesses internationally.
- Recognized for expertise in SEO, local SEO, and digital marketing strategy.
- Actively experimenting with AI-driven SEO and advanced marketing strategies through personal blog Coding Alpha.
Mission & Vision
Awais Yaseen’s mission is to help businesses grow sustainably through SEO, digital marketing, and data-driven strategies. He envisions a future where businesses — especially in healthcare and service industries — can leverage online visibility and marketing automation to achieve scalable growth.
Online Presence
- Portfolio: awaisyaseen.com
- Agency: www.marketingoctagon.com
- LinkedIn: linkedin.com/in/awais-yaseen
I'm always
happy to talk
I’m currently available for freelance projects and partnerships. Whether you need SEO strategy, digital marketing support, website optimization, or full-service growth consulting, I’d love to hear from you.